Google Ads is an online advertising platform by Google that allows businesses to display ads on Google’s search engine and partner websites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to show their ads to relevant users. The platform offers various ad formats, including search ads, display ads, video ads, and shopping ads, helping businesses reach their target audience effectively.
With advanced targeting options, advertisers can focus on specific locations, demographics, and user behaviors to maximize conversions. Google Ads also provides analytics and performance tracking, allowing businesses to optimize their campaigns for better results. By using tools like keyword planning and ad extensions, businesses can enhance visibility and drive more traffic.
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